Brussels · Thursday 8 October 2026

Above
the Folddigital marketing, without the pitch deck

One day, five sessions, and people who will tell you what the campaign actually cost.

09:30 — 18:00Les Ateliers, Saint-Gilles120 seats
5Sessions
0Vendor slots
90Minute workshop
4thEdition
The day

What you'll sit through

Everything is on one stage. No tracks, no choosing, no fear of missing the good one.

09:30

Coffee and name tags

Come early if you want a seat near the front. We put the sockets on the left-hand side.

10:00

What €400,000 of paid social actually bought us

Nadia Cherkaoui · Head of Growth, Loop

Eighteen months of spend, opened up line by line. Which channels held up when the tracking broke, which creative kept working past week three, and the two quarters she would run completely differently.

Talk
11:15

The newsletter is the last channel you own

Juliette Aerts · independent

Building a list that survives an algorithm change, a platform exit and a rebrand. Includes the deliverability details nobody puts in a conference talk because they are boring and they matter.

Talk
12:30

Lunch, properly

Sit-down, one long table, dietary needs handled if you tell us when you book.

14:00

Rewrite your homepage in ninety minutes

Sofia Marchetti · copy director

Bring your live homepage on a laptop. You leave with a rewritten hero, a headline that says what you sell, and a list of everything you can safely delete. Capped at 40 people.

Workshop
15:45

Attribution is broken. Here is what we measure now.

Élodie Ferrand · analytics lead, Bramble

Life after the last-click model: incrementality tests you can run without a data team, and how to present a range instead of a number to a board that wants a number.

Talk
17:00

Open floor, then drinks

Ask the speakers the thing you did not want to ask in the room. Bar until 20:00.

On stage

Four people who ship

Practitioners only. Everyone speaking here is still doing the job they are talking about.

Nadia Cherkaoui

Head of Growth
Loop

Juliette Aerts

Newsletter strategist
independent

Sofia Marchetti

Copy director
Studio Ferro

Élodie Ferrand

Analytics lead
Bramble

Fit check

Come if

  • You own a number someone asks about every Monday
  • You are the whole marketing team
  • You write the copy and also buy the ads
  • You have inherited an account you did not build
  • You want to stop guessing what worked

Probably skip it if

  • You are looking for a beginner's introduction
  • You came to sell a platform to the room
  • You want certificates or CPD points
  • You need slides shared before the event
Booking

Tickets

Lunch, coffee and the evening bar are included. Prices exclude VAT.

Early bird
€95

Until 15 August, or until the first 40 seats are gone. Whichever happens first.

Book early bird
Team of three
€330 total

Bring the person who writes and the person who buys. They should hear the same talk.

Book for a team

Ten free places are held for people between jobs or on parental leave. Email us — no proof needed, no questions asked, and your name is not on any list.

Getting there

Les Ateliers

Rue de Mérode 118
1060 Saint-Gilles, Brussels

Twelve minutes on foot from Brussels-Midi, or tram 51 to Parvis de Saint-Gilles.

Good to know

The main room and the toilets are step-free. Two quiet rooms are open all day if you need to leave the floor.

Talks are captioned live. Recordings go out to attendees two weeks after, and stay private.

Full refund up to 14 days before. After that, transfer your ticket to whoever you like.